• Our Vision

    Our hope is to curate beautiful products that allow children of color to see themselves in the art, books and toys they interact with daily. We also hope that children of all shades would grow up appreciating the gift of diversity - like me, like you.

  • Beautiful In Every Shade

    Beautiful In Every Shade is a grassroots empowerment movement affirming and celebrating the beauty found in every human being. They seek to transform the way everyday people from around the world look at themselves and others.

  • New Art!

    These stunning portraits from artist Claudia Tremblay are the perfect way to bring the beauty of diversity into your home and onto your walls!

  • Darling Ballerina Dolls

    We are so excited to be offering diversity sets like pirates and super heroes and beautiful individual dolls, like these ballerinas!

    Shop Dolls Now!